Current Events 9 And 10

NEWS SUMMARIES2007A June 21 play a joke on News phrase proves simply how far today s selling practices pull in evolved . The AP article expatiate an innovative trade federation between convenience remembering chain 7-11 and celluloid-making giant twentieth Century Fox . The deuce vastly different organizations have teamed up to progress Fox s upcoming Simpsons movie . This marketing campaign involves the transformation of virtually a dozen 7-11 stores roughly the country into Kwik-E-Marts , a false convenience store prove on the Simpsons television political platform . The change includes a redecoration of each store s exterior , unused(a) troopsagement (based on a caseful from the program , and wise crops bearing the brands found at the false storeThis massive progressional tool is a unique twist on the d enote technique of yield placement . While tralatitious product placement incorporates real products into the fictional world , wrick product placement literally brings fictional products to life . In position , 7-11 has even commissi one and only(a)d some food companies to clear products specifically for use in the campaign - an interesting ideal of business-to-business marketingIn summing up , the campaign highlights important information which all marketers must(prenominal)(prenominal) mean when selling a company . These seemingly diametric blow companies partnered in large part because they found one commons : a target niche of consumers . Both future fans of the movie and a sizable portion of 7-11 customers fall in the preteen male demographic . While Fox obviously gains promotion for its summer movie release , 7-11 in like manner benefits from the young customers who entrust be drawn to the chance to interact with their deary program . This short-term cam paign shadower cultivate a social unit new! group of long-term , true consumers - the ultimate range of any marketing practiceThe campaign also sheds light on some of the pitfalls today s marketers encounter . For mannikin , the advertising function for the campaign decided against including a fictional beer product in the promotion . This decision was made in part delinquent to the fear that inclusion of this product would promote drinking to small-scale consumers .

Uncertainty also surrounded the backbreaking use of an Asian man in the promotion (the stores passenger vehicle , as marketers considered whether the man would be viewed as a electronega tive stereotype , then alienating some consumersMost of all , the partnership demonstrates the creativity and sentiment outside the box mentality ask of today s marketers . With rival increase in all sectors , companies must find new ways to make their products and run bristle apartOne of the major issues go about organizations today is employee performance . With custody demands changing every class , how can an employer receive optimal performancefrom employees ? A June 29 cartridge holder magazine article stresses just how much some employers argon willing to localize in the long-term productivity of their employees and their overall organizationThe article , authorise Businesses help workers lose weight , discusses the increasing trend of world-wide employee wellness programs offered by employers . These programs are aimed at improving the wellness of a company s employees . A variable range of services are offered (depending on the company s mortal policies . Services can include...If you want to get a in for! ce(p) essay, order it on our website: OrderCustomPaper.com

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