Using the theory of consumer behavior, conduct critical analysis on the decision making process

1. Introduction With the dynamic environment, undoubtedly, each firm attempts to field of view and read the consumer bearing collectible to businesses stay in business by attracting and retaining customers (Arnould, worth & Zinkhan, 2002, p6). As the basic consumer determination- reservation unit, family ar closely frequently examined by many marketers because close making by family differs in many ways from decisions made by an individuals. check to Hawkins, Best, and Coney, the precondition of family decision making is the process by which decisions that straightway or indirectly involve two or more than family members are made (Hawkins, Best & Coney, 1998, p195). Generally, variant motivations and variant family invigoration cycles get out cause different decision making process. Meanwhile, with the different decision making process, the different members of family would exemplify various roles and directly influence the result of decision. Therefore , many firms consort to study the roles of different members of family regarding the obtain. As same way, I am retained by the Toyota Company to design a study investigating how families cook automobile purchase decisions. Following, along the hop on of decision-making process, the different roles pass on be examined respectively. Besides, the influence of Chinese cultivation on decision making process also will be discussed late. 2. The hard-hitting roles in the family decision-making process As a case, one family intends to buy a position wagon of Toyota recently.

Undoubtedly, the purchase activity will e xperience series decision-making process du! e to the automobile is valuable equipment for the family. In the luminousness of Neal, Quester, and Hawkins, consumer decision making process of high-purchase involvement consists of five stages, namely, paradox recognition, information search, preference evaluation, purchase, postpurchase activities (Neal, Quester & Hawkins, 1999, p1.16-1.18). With the sequent steps, different members of the family would play dissimilar roles in the process. 2. 1 The brief background... If you expect to get a full essay, order it on our website: OrderCustomPaper.com

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