Aims and Objectives of a Business Essay

Strategic masterminds and objectives of two different compositions* Aims argon just command adducements briefly prohibitedlining what a line of job plans to achieve.* Objectives aremuch more(prenominal) than ad hoc and should clarifythe necessitates in more detail.* A Business Strategy is the precede of drafting,implementing and evaluating cross-functionaldecisivenesss that exit enable an organization to achieve its long- shape objectives.Aims are scattered down into individual objectives which are SMARTSpecific the objective leave alone have a purposeMeasureable growth laughing gunstock be thriftyAchievable It lead not be impossible to achieve practical ItTime specific It will be able to be achieved deep down a certain time frameStrategic plans enable a business to achieve its Objectives. They are based on what is happening in current martplace. So a business must do look and find lots of different breeding about its, clients, competitors, gross sales, mark et shares, price, toll and profits. This information is found by doing Market Research. This information can both be Quantitative or Qualitative.Quantitative data information good gathitherd by t each(prenominal)ys.Qualitative data information based on opinion, beliefs, feelings.A strategic plan considers the future of current decisions, overall policy, organizational waxment, and links to operational plans. . It establishes imperatives, goals, strategies, and performance measures for the organization that can be utilize as a management and communications tool.Strategies for the Public vault of heavenA hospital whitethorn have the aim to provide offend customer assist.Their objectives* Make sure all patients in A&E are seen within 15mins* Always having ambulances ready* Answering all ph one and only(a)s within decennary secondsPlans to achieve this* Constantly checking the spirit of customer run* Buying more ambulances and hiring more ambulance supply* Provide oper ate at cost, be confused cost or melt where appropriateIt is then up to the management to visit that these plans are executed properly so that taxpayers specie is well spend in providing these health services. There most baseborning(a) s assumeholder is us.Strategies of the Private fieldThe most important stakeholder in a Private Sector organisation is the owner.They would aim to* Maximise profit* Increase sales* Cut be* To survive* To break plain* To expandTo exploit profits the long term outline would be to* Increase prices* sheer cost* Increase salessometimes in night club to make specie you have to lose bills first. A business major power reduce its prices to gain more sales and customers and in order to do this their profits have to fall. However, a business must make a profit in the long term or it will go bust.A Short term dodging to maximise sales would be to* Reduce prices* Improve intersection quality* Add refreshful products* set down more on advertis ing* Spend more in market seekCutting costs* Reduce routine of employees* Reduce wastage of materials* Conserve energyIf a firm decides to appropriate rid of employees it has to be bootful not to gentle oneself rid of staff who might be needed in the future or even be hired by a rival comp any. It is also important to keep the standard of quality high, if you choose to go to a low cost supplier you might lower your standard of quality and customers might go to a rival store.Survival* In this economic clime the main aim of a business may be to survive. They may have to drop prices drastically and cut costs.Breakeven* All businesses must at the very least cover all their costs in the petty term* Their revenue must cover their fixed and variable costs* Fixed costs are those un scratched by sales e.g. rent, rates, insurance etc.* Breakeven can be measured using a graph, graph or formulaGrowth* In order to call on a market leader a firm has to grow* Growth can be internal or e xternal* There are trio ways to measure growth profit, sales, and market sharePrivate Sector Objectives Maximising profits may benefit shareholders and managers but at the outgo of employees, customers and suppliers if the business decides to append prices and/or reduce costs. Maximising Sales to maximise sales a business may have to reduce prices, accession quality, or even introduce a new product.Public/ wilful SectorBusinesses in these areas usualy serve the public in some way. Their aim is to religious service concourse.They may have different objectives than a private sector business as a business in the public/ conscious sector does not aim to make a profit.For example a charity may want to increase the amount of aid it gives to a third world country. So they will try to raise more money to be able to send things to them. This will benefit the pot of the third world country, however the great deal that are giving the donations may then have to so without something e lse because they have gave their money to the charity.P3Boots mission is to bewilder the worlds leading pharmacy-led health and beauty group. They seek to develop their core business of pharmacy-led health and beauty retailing and pharmaceutical wholesaling crosswise the world and become a significant player in umpteen major planetary markets.Boots aims to* Be the place for health and beauty customers.* check market leadinghip in the UK.* Build on their brands growing triumph inter depicted objectly.* Create shareholder value by investing to become a more modern, efficient and competitive health and beauty retail business.ObjectivesTheir scheme is underpinned by their continued focus on patient/customer involve and service.The key steps Boots are taking in the UK to execute their strategy are* Making Boots more convenient and accessible for customers. They are re-branding over 1,000 outlets into your local Boots pharmacy and relocating more Boots stores/pharmacies to impro ved locations.* Improving customers in-store discloseping live by consistently providing best in class customer care and service. This being achieved by operating efficient walk-in prescription services staffed by friendly, intimacyable and accessible pharmacists, and faster till service.* Creating a cause multi-channel health and wellbeing consumer fling. Initiatives include devising shopping at boots.com easier, expanding product ranges available on-line and rolling out their order on-line collect-in-store concept.* act to provide customers with excellent value by providing trusted ranges of Boots branded products, penalise strong promotional offers and rewarding customer loyalty with Boots Advantage badger points.The key steps Boots are taking in their transnational health and beauty markets to execute their strategy are* hatchway new stores in markets where Boots is already well established, including the Republic of Ireland, Norway and Thailand.* Selective franchising of the Boots pharmacy-led health and beauty retail proposition in areas such as the Middle East.Boots aims for Alliance healthcare to be the worlds leading contact and distributor of pharmaceutical products. To make this possible they have come up with a follow of Objectives to make this possible, including* Ensuring that they continue to deliver an excellent core service to all customers. By delivering prescription medicines to pharmacies at least twice a daylight on a just-in-time basis to meet patients needs.* Differentiating their product offering. They are achieving this done a series of initiatives which include the evolution of Almus, their exclusive range of generic medicines, and the extension of Alvita, their branded healthcare product range.* Entering new geographical markets where stable regulatory environments, large populations, growing healthcare expenditure, scope for wholesaler consolidation and the castigate management can be found, such as in Russia and C hina.StakeholdersShareholders an individual or company (including a corporation) that legally owns one or more shares of stock in a joint stock company.Shareholders would have particular pursual in the aim Secure market leadership in the UK, because to secure Market Leadership in the UK would mean the company is expanding and making more capital. A Shareholder in any Business is mainly interested in the company making a profit so that their shares go up in value, hence they get more money.Customers someone who pays for goods or services.Customers would have a keen interest in the aim Ensuring that they continue to deliver an excellent core service to all customers. This is because when a customer goes into a shop they expect there to be great customer service, they are there spending their money on that companies goods so they expect the highest standard of customer service. Otherwise they would take their custom elsewhere.Suppliers- someone whose business is to supply a particu lar service or commodity.Suppliers would have a keen interest in the aim Differentiating their product offering. This is because if Boots want to offer new products to their customers they will have to acquire them off their suppliers. This means the Suppliers would be making more money. Making a profit is the Suppliers main aim.Boots order on-line collect in-store strategy would affect the followers stakeholdersCustomers would be winners, as it makes shopping more convient for them. They can shop 24/7 and they dont even have to go out their own homes.Shareholders would be winners because when shopping is more convienent for customers sales will go up therefore shareholders will make more profit.Older Customers would be losers, because some older people may not own a computer or even know how to use one. So it would not make shopping more convienent for them at all.Boots strategy of Differentiating their product offering would affect the following stakeholderCustomers would b e winners as they would have a wider and better range of products to choose from.Suppliers would benefit as they would make more money because boots are buying more of their products.The Environment may suffer though. Because new products have to be devloped and tested, some may harm the environment.Boots Strategy of Opening new stores in markets where Boots is already well established would affect the following stakeholdersShareholders would be winners because if new stores were opened they they would gain more service and customers and therefore make more money.Suppliers would be winners as they would be acquireg more business as they would have to supply for the new stores.Customers would be winners and losers. The customers that are getting the new shops in their area would be winners but customers that live in more isolated areas and will not benfit as they would not be able to use the store.Oxfam International is an transnational group of independent non-governmental or ganizations devote to fighting mourning and related injustice around the world. The Oxfams induce unitedly internationally to achieve greater impact by their collective efforts.Oxfam Aims to* To precaution third world countries in any way they can* To relieve destitution, distress and suffering* To educate people about the nature, causes and effects of poverty* To campaign for a fairer world* To work with others to find lasting solutions to poverty and suffering.* Help people to help themselves, upholding local organisations in pitiable parts of the world.* Campaign for national and international policy changes that will help the worlds poor.Though Oxfams initial concern was the planning of food to relieve famine, over the years Oxfam has developed strategies to combat the causes of famine. In addition to food and medicine Oxfam also provides tools to enable people to become self-supporting and opens markets of international trade where crafts and produce from poorer regio ns of the world can be sold at a fair price to benefit the producer.Oxfams program has three main points of focus* development work, which tries to lift communities out of poverty with long-term, sustainable solutions based on their needs* humanitarian work, assisting those outright affected by engagement and natural disasters (which often leads in to longer-term development work), especially in the field of water and sanitation* lobbying, advocacy and favourite campaigning, trying to affect policy decisions on the causes of conflict at local, national, and international levels.Oxfam works on* trade justice,* fair trade,* education,* debt and aid,* livelihoods,* health,* HIV/AIDS,* gender equality,* conflict (campaigning for an international arms trade treaty) and natural disasters,* democracy and human rights,* mood changeAnother of Oxfams Aims is to ensure Women have the same rights as men. forcing out aimsDuring 2007-8, people from 30 remote districts of Nepal will participate in Oxfams WE foundation campaign. The campaign is based around volunteer exchange Makers men and women who crisp to change their own attitudes and practices and to spread the message that women deserve equal extol and rights in society. Change Makers tell others that violence against women is not favorablely acceptable. WE bay windows long-term aim is to challenge and change attitudes.In order to generate support for their campaign and to recruit male and female Change Makers in Nepal, members of local organisations will arrange 60 community-based events and one national event in 2007/08.By the end of the year, 35,000 new Change Makers will be active in Nepal. And because each Change Maker pledges to see at least ten people, more than 350,000 people in Nepal will have heard the WE CAN message.The aim is to recruit five gazillion Change Makers across South Asia by 2011.Another of Oxfams Aims is to Improve wellness Care in Rural Georgia.This project will ensure that 50,000 pe ople in the isolated and impoverished regions of Ajara and Samegrelo can receive local, affordable health care.Project aimsThe aim of the project is to improve the health of people in Georgia. It will* Implement community-based health care schemes* Improve health sentiency and practice among the wider communities* Help people to know and demand their patient rights and state health benefits* Influence the government to fulfil its commitment to provide grassroots health services nationwide .Another part of the Oxfam group is Oxfam International Youth Partnerships.Their MissionThe Oxfam International Youth Parliament (Oxfam IYP) is an initiative of Oxfam International, managed by Oxfam Community Aid Abroad. IYP mobilises a global network of young leaders and activists to bring about positive and sustainable change. It does this through supporting younker led initiatives, facilitating skills and capacity arming programs and supporting young people to prophesy for their rights and freedoms and those of their communities.AimsOxfam IYP encourages and supports young people as leaders in developing positive, sustainable, groundbreaking and community oriented change initiatives. IYP aims to support youth led initiatives that will make a significant contribution to* An increase in the issuing of people who have a sustainable livelihood.* An increase in the number of people who have access to social services.* an increase in the number of people who have an effective voice in decisions that affect their lives.* An increase in the number of people who are live free from alarm and discrimination, especially those who are currently oppressed or marginalized due to their gender, ethnicity, natal status or cultural identity.* An increase in the number of people who are safe from conflict and disaster.ObjectivesTo achieve these ends IYP has the following objectivesSupport youth led initiativesTo support Action Partners in the development, implementation and evaluatio n of social change initiatives (individual and collective action plans) through the provision of strategic and monetary support.Skills development and capacity buildingTo increase the effectiveness of Action Partners as social change leaders through further developing skills and knowledge necessary for implementing positive and sustainable change.Networking and Alliance BuildingTo encourage and support action partners to exchange information and learning, build alliances and partnerships amongst themselves and with others to support their work for change.IYP SittingsTo inspire, endue and grow the next generation of young leaders and activists. IYP sittings are international meetings between action partners that are convened every 2-3 years. Through IYP sittings action partners build skills, networks and develop social change initiatives. IYP sittings launch a cycle of drill and programs to be implemented over the next two years.Research and information exchangeTo establish a sign ificant exchange of learning, information and research relating to the issues that face young people and the actions they have taken for the positive and sustainable change locally, nationally and globally.Youth ParticipationTo actively promote the right of young men and women to meaningful participation in the decision making processes that affect their lives. IYP empowers Action Partners to participate in policy development and decision making at all levels.Oxfam InternationalTo facilitate and enhance the work of Oxfam International and its affiliates with young people around the globe.M1StakeholdersA key Stakeholder in Oxfam would be The leash World Countries that it helps. They are probably the most important stakeholder as their lives often depend on the goodwill and charity Oxfam provides for them. Third World countries would have an interest in all of Oxfams aims, To relieve poverty, distress and suffering, To campaign for a fairer world, etc.Another Stakeholder would be the Employees (Volunteers). Oxfam employees do not get a Salary they work for free (volunteer). This means they will have a keen interest in helping the business provide aid for third world countries. So they will have particular interest in aims such as to recruit five million Change Makers across South Asia by 2011.The Government would also have a keen interest in the aims of Oxfam. They would in particular be interested in the aim to closure conflict (campaigning for an international arms trade treaty). They would be interested in this as international arms would be very important to the Government.