Bombshells Benefit Calendar Business Plan :: Business Management Studies

Bombshells Benefit Calendar Business computer programmeExecutive SummarySSSAMM Inc. plans to create a value calendar called, amazesBombshells. The calendar leave behind contain photographs of female perplexUniversity students who convey been selected to be the Bombshells fromBond Uni. The calendar testament include advertisework forcets from local vendorsthat attract to the target population along with information onupcoming events on campus. The calendar will non only be functional,to keep up on action on campus, provide coupons and deals with localbusinesses but the photos of the Bombshells will also be enjoyable tocustomers visual desires.The calendar will be created for the target audience of male studentsthat attend Bond University. This group includes men ranging the ageof 16 to 25. Another segment of the population at Bond Universitythat could be potential customers but are not included in the targetaudience is male faculty and staff. Although their patronage iswelcom e it is not counted on.No special advertising such as posters or commercials will be used toreach customers. SSSAMM Inc. merely plans that through newsworthiness of communicateand visual sales will attract customers. Sales will undertake place at thebusiest hours of the weekday in the busiest area of campus, under thearch.SSSAMM Inc. has strong agency that their product will be verysuccessful. Through market research, a market for the product wasestablished and continuous verbal advertisement was followed up withassurance by the population of success with the product. IntroductionImagine a beautiful girl dressed in brightly coloured swimwear comprisewith a tennis racket and a ball. This is the image that SSSAMM Inc.plans to use to deal out its Bonds Bombshells benefit calendar. Thiscalendar will have the watch of a professional production and the costwill only be $15. All the profits made from this product will bedonated to innovation Australia, a charity whose purpose is to help end thepoverty across the world. All production costs will be covered by thesale of advertisements to local businesses. The businesses will placeadvertisements and coupons throughout the calendar adding to the think ofof the product.The best kind of marketing for a product like this is war cry of mouth. As customers are satisfied with their purchase they will spread wordto others that could be interested in the calendar. A demand hasbeen established in the market, which was discovered through marketingresearch. From a poll of male students on campus a majority of themsaid they would buy the calendar and others suggested that there is ahigh percentage of others that would also buy Bonds Bombshellsbenefit calendar.