Business Strategic Essay Example | Topics and Well Written Essays - 2000 words

Business Strategic - Essay Examplenumber of mergers and acquisitions over the years have seen AB InBev increase its employment, market and distribution of about of its beer 200 brands that include the public global brand Budweiser Becks. In addition to brands such as Stella Artois, Klinskoye, Bud Light, Leffe Hoegaarden, Skol, Jupiler, Brahma, Quilmes, Harbin, Sedrin, Michelob, Sibirskaya, Chernigivske and Korona (Reuters, 2014 Solitro, 2013).The comp whatevers production and distribution is based on a division of its brands into global, multi-country and local beer in order to take improvement of different tastes of its customers based on geographical and regional presence. The beer brands produced by AB InBev has been further been categorized into premium brands, mainstream, and sub-premium brands to take care of the economic aspects of their customers (Reuters, 2014).This essay explores value chain analysis of AB InBev PLC that will stomach a clear perspective on how the com pany achieves maximum process effectiveness. Therefore, this analysis will swan on key aspects of the value chain hypothesis introduced by Porter where the main activities under retrospect will cover inbound logistics, operations, outbound logistics, marketing and sales, and service, which are all essential components in the operations of a company in the beverage industry (Porter, 2008).The importance of this value chain analysis is to muster out how AB InBev PLC creates its competitive advantage and shareholder value that can only be reach through measures that ensure the cost of providing their products remains low. This is in order to generate a profit gross profit in addition to identifying and making assessment of competency in core areas of the company (Woodside, 2009).Inbound Logistics for any company covers all the necessary activities that take place to ensure uninterrupted supply of the necessary inputs and rude(prenominal) materials the company needs for a smooth p roduction process (Dagoon, 2005). To have a have fancy over