Unit 8 Essay Example | Topics and Well Written Essays - 250 words

Unit 8 - Essay Example Of course, in order to fulfill these objectives, it needs to build its relationships with its suppliers in order to get the best quality coffee, then with its employees to ensure that they will provide quality service and good products to consumers as part of a great in-store experience; finally, it needs to give back to its environment and communities where it operates in. All of these prove to be consistent, coherent and in line with the financial objectives, by balancing its priorities among the stakeholders. We could see that the adoption of social responsibility to Starbucks’ overall corporate strategy is a strategic move itself, by seeing that the company operates in a larger whole such as the society, and knowing that in order for it to succeed, those who will be affected by its actions should benefit too. Not only will it give Starbucks good reputation and association; it will ensure that it is in line with its strategy in order to fulfill its objectives and live up to its mission. Do you think that Starbucks has grown rapidly because of its ethical and socially responsible activities or because it provides products and an environment that customers want? In your estimation what is the greatest challenge facing Starbucks in the future? Please explain. The success of Starbucks lies in its ability to position itself as the â€Å"place next to home.† By providing products and an environment that customers want, Starbucks has grown so rapidly. However, Starbucks sees that rapid growth and business success is not free—the more successful it is, the more people there will be to pose criticisms for the company and look for loopholes to hamper its growth. One key to having successful business and brand is being liked by the people and forces among its immediate environment. Thus, business ethics and care for its various stakeholders, while not the primary driver of success, is one