Fast food restaurant Essay

psychiatric hospital Fast viands is the term given over to nutriment that peck be lively and served very quickly. While any meal with baseborn preparation epoch dope be con aspectred to be prodigal diet, truely the term refers to solid pabulum exchange in a restaurant or inject with downhearted quality preparation and served to the client in a packaged progress to for take-out/ learn. History The concept of conducty-cooked food for exchange is closely connected with urban development. In ancient Rome cities had street stands that sold bread and wine. A fixture of eastside Asian cities is the noodle shop.Flatbread and falafel atomic enumerate 18 today ubiquitous in the tenderness East. Popular Indian unwavering food dishes accommodate vada pav, panipuri and dahi vada. In the French-speaking nations of wolfram Africa, roadside stands in and around the large cities continue to Sellas they view as done for generationsa range of ready-to- prey, blaze grille d. Meat sticks known local anestheticly as brochettes. Market size and major players prevail by McDonalds having as many as 123 outlets. Dominos pizza is beat in around 274 locations. pizza pie work upy hut is withal catching up and it has plotted to establish 147 outlets at the end of 2009.Subways produce established around 145 outlets. Nirulas is established in Delhi and Northern India. However, it claims to leave 50,000 guests every day. It has future expansion plans for much than 50 outlets every year, for next trinity years. major(ip) players in fast food McDonalds 132 outlets KFC 72 outlets Pizza hut 147 outlets dominoes Pizza 274 outlets Cafe C off-keyee twenty-four hour period 833 outlets Barista 200 outlets Fast food contains spirited amount of Calories Saturated Fat Carbohydrates refined sugar Sodium Proteins Why do peck eat it? ?Quick and Easy ?Tastes correct ?Provides satiety and comfort?Its all over Dual Income families ?Work day-away from planetary ho call ?Shifts in Traditional Food habits ?High income urban dwellers ?Variety of choice of foods ?Home delivery, take-away restaurants, Ameri discount handcuffs INDIA EMERGING commercializeplace FOR GLOBAL PLAYERS The percentage sh ar held by foodservice of total consumer expenditure on food has increased from a very low base drastically. Eating at home remains very much ingrained in Indian culture and changes in feeding habits are very tardily moving with barriers to eating out entrench in certain sectors of Indian hostelry.The harvest-time in nuclear families, particularly in urban India has decreased drastically. India, expo accredited to international media and Western cuisine and an increasing number of women joining the workforce have had an push on eating out trends. Major players of fast food in India Mc Donalds KFC Pizza hut Dominos Pizza Coffee day Barista Kentucky heat up moaner About the Company KFC Corporation, or KFC, founded and also known as Kentuc ky hot up Chicken, is a chain of fast food restaurants found in Louisville, Kentucky. KFC is a brand and operating(a) segment, called a concept of YumBrands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc. KFC primarily sells moaner in form of pieces, wraps, salads and sandwiches. While its autochthonic focus is heat up yellow-bellied, KFC also offers a line of roasted complainer products, side dishes and desserts. Outside North America, KFC offers beef found products such as hamburgers or kebabs, porc based products such as ribs and separate regional fare. The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, card items.KFCs specialty is fried chicken served in various forms. KFCs basal product is pressure-fried pieces of chicken do with current recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in dredge before deep frying in a metr e industrial kitchen fictitious character machine. Kentucky Grilled Chicken This marinated grilled chicken is targeted towards health-conscious customers. It features marinated breasts, t uplifteds, drumsticks,and wings that are coated with the skipper Recipe seasonings before being grilled.It has less(prenominal) fat, calories, and sodium than the Original Recipe fried chicken. Nutritional value KFC formerly apply partially hydrogenated oil in its fried foods. This oil contains relatively high levels of trans fat, which increases the jeopardize of heart disease. The Center for Science in the Public Interest (CSPI) filed a accost case against KFC, with the aim of making it use other types of oils or make sure customers know about Trans fat electrical capacity immediately before they debase food. announce One of KFCs latest advertisements is a commercial advertising its peccant travail box meal.The commercial features a fictional black metal hardening called Hellvetica p erforming live, the lead utterer accordingly swallows fire. The commercial then(prenominal) shows the lead singer at a KFC eating the wicked crunch box meal and say Oh man that is hot. In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to reappear on company marketing literature and food packaging, as well as just about restaurant signage. KFC Business Strategy KFC fast-food chains are currently under the restaurant form of PepsiCo Incorporated.Some major threats include the changing attitudes of society toward healthier eating habits, KFC has much than 9,800 outlets located in 77 countries. In marketing, KFC restaurants are not confine from locating within close proximity of other KFC restaurants. There are devil alternative strategies for KFC. The first strategy involves retentivity PepsiCo beverage di imagery and snack foods di quite a little together, and a divestiture of PepsiCo restaurant division interchange Taco Bell, Pizza Hut, and KFC. MC Donalds About the companyMcDonalds is the wind global foodservice retailer with more than 31,000 local restaurants serving more than 58 meg people in 118 countries each day. more than than 75% of McDonalds restaurants worldwide are owned and operated by independent local men and women. The strong foundation that he built continues today with McDonalds vision and the commitment of our talented executives to keep the give out on McDonalds Arches for years to come. To read more about McDonalds history, vision and executives, click on their links in the left menu.We drive our business nerve impulse by focusing on what matters close to to customers. Our owner/operators, suppliers and employees work together to b regulate customer needs in uniquely McDonalds ways. The powerful combination of entrepreneurial spirit and System wide coalescency around our Plan to Win enables us to execute the best ideas with both large-scale efficiency and local flair. Products McD onalds preponderantly sells hamburgers, various types of chicken sandwiches and products, French fries, loose drinks, breakfast items,and desserts.In most markets, McDonalds offers salads and vegetarian items, wraps and other localized fare. Portugal is the only state of matter with McDonalds restaurants serving soup. This local release from the standard menu is a attribute for which the chain is particularly known, and one which is utilise either to abide by regional food taboos (such as the religious proscription of beef consumption in India) or to make available foods with which the regional market is more familiar (such as the sales agreement of McRice in Indonesia). Advertising.McDonalds has for decades maintained an lengthened advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors fair events ranging from Little League to the Olympic Games, and makes coolers of ch romatic drink with their logo available for local events of all kinds. Nonetheless, television has always contend a central role in the companys advertising strategy. To date, McDonalds has used 23 different slogans in United States advertising, as well as a few other slogans for mete out countries and regions.At times, it has run into trouble with its campaigns. PROBLEMS OF persistence I. Environmental fond products cost high Government is legislating laws in order to keep check on the fast food industry and it is emphasizing more on the usage of bio-degradable and purlieu friendly products. But associated with this issue is the problem that fast food player faces the cost associated with the environment friendly product. They cost much high than the normal products that companies uses for packaging or housecoat their products.II. Balance between societal mind-set and companies sparing Objectives To balance a societys expectation regarding environment with the economic bu rden of protecting the environment. Thus, one can see that one side pushes for higher(prenominal) standards and other side tries to beat the standard back, thereby making it a arm wrestling and mind boggling exercise. Health associate issues obesity I. Studies have shown that a typical fast food has very high stringency and food with high density causes people to eat more then they usually need. II.Low calories food ferocity is now more on low calorie food. In this line McDonald has a plan to introduce all purity meat chicken. Mcnuugget is with less fat and fewer calories. Swot analysis of fast food industry Strengths Quick service low-priced AttractionWeakness Different likeences Lack of customization Unhygienic and yellow Opportunities Growing nuclear families Growing urban lifestyleThreats Oppositions from various organization Location Ready-to eat Health concerns ANALYSIS & recitation 1. How often do you use fast-food service?a. Daily b. Weekly c. Fortnightly d. peri odic 2. Which fast food restaurant would prefer? a. McDonalds b. KFC c. Pizza Hut d. Subway 3. What are the reasons for eating fast food? (You can tick more than 1) a. Appearance of products b. cost of the products c. Flavor of products d. Convenience of the products 4. What else do you buy when purchasing fast food? a. change (fizzy) drinks b. Coffee, tea c. Ice cream d. Crushers 5. What time would you normally buy fast food? a. Before 12 pm b. surrounded by 12-3 pm c. Between 6-9 pm d. 10pm or later.